Swiss/European companies can directly coordinate with Dr. Moser, Managing Director of the ASIA CONNECT Center-HSG, for a first personal meeting or telephone conversation. Besides many minor and major challenges during a internationalization process towards Asia, the ASIA CONNECT Center-HSG focuses its support activities on the following four major issues:

• Efficiently and effectively planning and implementing market entry processes in Asia
• Managing intercultural challenges in Asia
• Developing a detailed understanding of local markets and industry environments in Asia
• Integrating in and leveraging local networks in Asia

For these challenges, the ASIA CONNECT Center offers consulting and coaching as well as access to an increasing number of “executive summaries of studies” for business owners and managers of Swiss/European companies.