Exemplary research project areas are:
Business development practices for European companies in Asia
- Negotiation strategies and tactics in the Asian-European context from a bi-national/cultural perspective
- Market entry barriers in Asia from a European SME perspective
- Intercultural process management challenges in Asia from a European perspective
- Information acquisition and industry intelligence in Asia for European companies
- Management and mindset changes when dealing with State-owned Enterprises in Asia
Business development practices for Asian companies in Switzerland/Europe
- Negotiation strategies and tactics in the Asian-European context from a bi-national/cultural perspective
- Market entry barriers in Europe from a Asian SME perspective
- Intercultural process management challenges in Europe from an Asian perspective
Business model / infrastructure development for rural areas in Asia
- Non-ownership commercial mobility solutions for small-scale producers in rural India
- Value co-creation processes and resource optimization approaches for subsistence markets