ACC-HSG Approach Despite numerous economic and financial crises during the last decade, Europe and Asia still offer plenty of opportunities for local and foreign companies - but also some challenges. The ASIA CONNECT Center-HSG is dedicated to support European/Swiss as well as Asian companies when entering an Asian or European market. In this context, the ASIA CONNECT Center-HSG focuses on the provision of “intelligence” based on a collaborative network among leading Asian and European business schools and universities. In short, the ASIA CONNECT Center-HSG supports your company in making the right decisions and avoiding mistakes during your market entry/expansion process. The ASIA CONNECT Center-HSG acts as primary contact for Asian and European companies interested in expanding their activities to Europe and Asia respectively. Three major competence centers covering most parts of Asia as well as a “Gateway-to-Europe” Lab have therefore been established: China Competence Center, India Competence Center, ASEAN Competence Center for European companies and the “Gateway-to-Europe” Lab for Asian companies.